The stage is set for another milestone in women’s esports as The Milk Cup returns in 2025, solidifying Gonna Need Milk’s continued commitment to women’s esports and the Fortnite space.
Following last year’s launch of the largest women’s Fortnite event, this year’s tournament offers up an impressive $300,000 prize pool – the largest prize pool ever for women’s esports in the US.
This premier Fortnite Duos and Build competition is once again open to women across the US, providing an unprecedented opportunity for top-tier talent to shine on a national stage.
Debuting in 2024, The Milk Cup was created by Gonna Need Milk and backed by Raidiant’s tournament operations, top Fortnite streamer, ThePeachCobbler, and agency Moonrock.
Massive prize pool & competitive format
The $300,000 prize pool marks an increase from last year’s already record-breaking prize pool of $250,000, further elevating competition and rewarding top talent. This year’s tournament structure includes three online Open Qualifier Series, each culminating in a Main Event where teams battle for their share of $30,000 per event.
The competition will reach its peak with a Fall LAN Championship, featuring a $210,000 prize pool – and the location will be announced soon, so stay tuned!
Key Dates:
- Series 1 Qualifiers: April 24 | Main Event: May 1
- Series 2 Qualifiers: July 3 | Main Event: July 10
- Series 3 Qualifiers: August 14 | Main Event: August 21
- Fall LAN Championship: TBA
Stream
This year, all the action will be broadcast live on Gonna Need Milk’s Twitch channel, bringing the competition to a wider audience and increasing visibility for women in esports.
How to compete
Registration for The Milk Cup 2025 is open now – players of all skill levels are encouraged to sign up and compete:
- Register at:
- Join the Gonna Need Milk Discord for community updates
- Follow @GonnaNeedMilk on X for live coverage and news
The Milk Cup Academy
New for 2025 is The Milk Cup Academy, an initiative designed to mentor and support up-and-coming players, providing coaching, training and scrims, as well as wellness support. There will also be exclusive prizes up for grabs for academy participants.
“The Milk Cup Academy is a game-changer,” said ThePeachCobbler. “So many talented women just need the right guidance and opportunity. This program gives them both.”
There is more information to come on The Milk Cup Academy, including how exactly to get involved, so stay tuned for updates here.
Gonna Need Milk: Powering Women’s Esports
At the heart of The Milk Cup’s success is Gonna Need Milk, which is committed to promoting the health benefits of real milk.
“We are thrilled to bring back The Milk Cup in 2025, reinforcing our deep commitment to the female gaming community and continuing to solidify milk’s place as The Performance Drink of Gamers,” says Senior Marketing Manager, Jen Grubb. “Designed in collaboration with women gamers, The Milk Cup is more than just a competition—it’s an opportunity to celebrate, support, and elevate women. This year, we’re proud to expand our impact with The Milk Cup Academy, providing amateur gamers with access to education, mentorship, and a supportive community to help level up their skills and advance their journey toward professional gaming, all fueled by milk.”
Powered by Real Nutrition – Milk
Milk provides the nutritional foundation for optimal gaming performance, with 13 essential nutrients, including high-quality protein, calcium, zinc, selenium and vitamins B12 and D. These nutrients are important for brain health and can help support focus, plus protein and B vitamins help provide sustained energy during long gaming sessions. Lactose-free milk provides the same benefits, just without the lactose.
The Gonna Need Milk initiative has already made a significant impact in esports, championing women in competitive gaming and creating opportunities to showcase their skills. By supporting events like The Milk Cup, Gonna Need Milk is helping to break barriers in esports, ensuring that women have access to top-tier competition and career pathways in gaming.
With a significant cash prize on the line, a dedicated development program, and top-tier competition, The Milk Cup 2025 is helping to prove that women’s esports is stronger than ever. As the competitive scene continues to grow, initiatives like this play a crucial role in fostering talent and expanding opportunities for women in gaming.
