Leo Messi will be joining as a co-owner of KRÜ Esports, adding another giant of the traditional sporting world to the team. In a shocking announcement today, the Ballon d’Or winner will take an active role after buying into the organization.
KRÜ Esports now have a particularly unique designation, being owned by one of the biggest icons in all of sporting history. The org, formed in 2010, is particularly active in Valorant esports with current owner Sergio Agüero. This recent news brings another major name in football to the team though.
Source: Twitter | @KRUEsports
Messi Joins Kru Esports as Co-Owner
Kru Esports has had speculation over its ownership in recent months. Some believed that the current CEO and original founder of the org, Sergio Agüero was going to take a less active role in the team. However, instead we’ve learnt they’re adding another major name to the masthead. After ominously tweeting just messi just a few days ago, the org has made it official. The football icon has bought into KRÜ Esports as a co-owner.
KRÜ are one of the leading Argentinian esports orgs, especially with their Valorant squad. This lines it up perfectly for Messi’s involvement. KRÜ isn’t the only org with a traditional sports star on their board. Although, being co-owned by two huge names in football definitely elevates them.
KRÜ’s Future – Potential for Huge Expansion
It’s safe to say this news has generated a fair bit of hype for the team. More recently, the squad has had a bit more negative attention with rumours of players leaving for bigger money offers. Having such a high-profile sports star as Messi buy in might be a game changer though.
This could increase the team’s potential for sponsors, its pull-on major players, and its overall presence in the industry. Few expected KRÜ to answer the rumours of its founder stepping back by announcing an even bigger name becoming co-owner.
Having Messi affiliated with the taem in such a big way is going to help them bring in sponsors. This in turn will help squad attract better talent. While discussion of an esports winter with fewer sponsors is hard to avoid right now, this move is a big answer to that. Far from being a sign of big names leaving the industry, it seems esports remains as attractive a space as ever.
With Messi buying into the team and an increased attraction for sponsors, it’s possible KRÜ might even be expanding. They’ve previously mentioned entering CS2, and loads of possibilities are now open for the team.
Messi is already ranked as one of the best footballers to ever play. This new move into esports marks a different chapter for the player, helping to build an org out in a developing area of sport. We can expect big things from the new KRÜ co-owned by both Messi and Sergio Argüero.
